White Hat SEO vs. Black Hat SEO

Link building is nothing but the process of promoting the links of a business or individual by posting it on other sites.

It is essential for online site promotion and based on this a website will be ranked during the process of keyword search. Each good quality link that is put on a site will determine the quality and credibility of the site. Thereby it increases the chances of a website being ranked high in top search engine results.

In theory, this result can be achieved by using many quality links on the internet. During the initial phase of SEO, link building was considered a simple and easy process where the URL of a site could be posted on a lot of online directories.

Links could also be added to the comment box given in every site and then shared with other sites using submission services. This technique is called black hat link building, which is explained in detail below. Continue reading