McDStories

In much the same way as an off-the-cuff comment can cause offence and embarrassment, social media provides plenty of opportunities for businesses and individuals to make fools of themselves online.

However, unlike an ill-considered statement to friends down the pub, social media opens such bloopers to a worldwide audience. Here are some of the worst examples of recent times.

#mcdstories

In an effort to engage with their customer base, fast food chain McDonalds asked Twitter users to tweet their love of the brand using the promoted hashtag #mcdstories. However, instead of getting a collection of feel good tales from satisfied customers, the McDonalds Twitter team was deluged with horror stories and general abuse. Worse still, McDonalds had paid to promote the #mcdstories hashtag, making the taunts available to an even larger audience of Twitter users. Continue reading