In much the same way as an off-the-cuff comment can cause offence and embarrassment, social media provides plenty of opportunities for businesses and individuals to make fools of themselves online.

However, unlike an ill-considered statement to friends down the pub, social media opens such bloopers to a worldwide audience. Here are some of the worst examples of recent times.


In an effort to engage with their customer base, fast food chain McDonalds asked Twitter users to tweet their love of the brand using the promoted hashtag #mcdstories. However, instead of getting a collection of feel good tales from satisfied customers, the McDonalds Twitter team was deluged with horror stories and general abuse. Worse still, McDonalds had paid to promote the #mcdstories hashtag, making the taunts available to an even larger audience of Twitter users. Continue reading