OEM Software StoreOEM stands for original equipment manufacturer, which is a misnomer and often confuses users, as the companies that market OEMs are not the original equipment manufacturer.

They are manufacturers, but they resell other company’s equipment under their brand name and with their own warranties. These companies are different from VARs (value-added resellers), because they do not just re-market the products, they take the products, change their names, and offer their own licensing agreements.

What Is an OEM?

While at first glance, the business of an OEM may seem sketchy, but in reality, they are fully supported by the actual original manufacturer. When a tech company creates a new product, they create two different versions. The first, they package, brand, and distribute under their own name. The second version, they transfer to their OEM partners, who do their own branding and distributing. Continue reading