call centreOutbound diallers are here to stay, they are a huge part of outbound sales strategy and also modern call centre operations.

Love it or hate it, outbound dialler software is here to stay. It offers strategic benefits to businesses by allowing them to make each moment of an outward bound sales campaign more productive, offering an almost immediate boost to business.

However, the one size fits all approach doesn’t work for everyone. Today’s savvy customers have come to expect a more sophisticated tap on the shoulder and companies that fail to plan their outbound strategy to take into account factors such as business hours, trips abroad and so on, risk alienating the very people they are seeking to win over. Continue reading