Tag Archive: marketing


call centreOutbound diallers are here to stay, they are a huge part of outbound sales strategy and also modern call centre operations.

Love it or hate it, outbound dialler software is here to stay. It offers strategic benefits to businesses by allowing them to make each moment of an outward bound sales campaign more productive, offering an almost immediate boost to business.

However, the one size fits all approach doesn’t work for everyone. Today’s savvy customers have come to expect a more sophisticated tap on the shoulder and companies that fail to plan their outbound strategy to take into account factors such as business hours, trips abroad and so on, risk alienating the very people they are seeking to win over. Continue reading

Commercial digital signage

Is there any doubt that digital signage is going to change advertising in the next 10 years?

Commercial digital signage is already responsible for an estimated $2.7 billion in advertising revenue through 2013, and the sky is the limit when it comes to future profits. Businesses of all stripes can benefit from digital innovation. Whether you own a restaurant, a movie theater, a junkyard, or a medical clinic, a well-designed digital sign can change the way customers and investors see your company. Continue reading

Create Websites

If you’re not used to adding multimedia to a website, you may not truly know where to begin. Contrary to what you may think, there is more to adding multimedia to a website than simply adding a few images.

Multimedia refers to many different tactics, including videos, audio, mobile and much more. If you truly want to create a website with impact, you need to use multimedia in the following three ways.

1. Add podcasts to your website.

Audio files can be a great way to change up boring old content. Record yourself talking and add a podcast or two to your site to provide your audience with a chance to hear what you have to say instead of read it. Podcasts provide a great way to showcase interviews with other people or to provide highlights from shows or events you’re a part of. Continue reading

Social Media for BusinessesSocial media is a part of everyday life for a society engulfed in technology, making it one of the best ways to reach vast and new audiences.

Social media is one of the few aspects of technology that people are exposed to so frequently through the day, with smartphones and tablets enabling people to never have to miss an update again. And with its many free and cost effective business features, it’s no surprise it is one of the most popular digital marketing strategies with new and small businesses looking to grow. Here are just a few of the many ways in which social media can help small business and start-ups: Continue reading

Twitter Facebook Google PlusUsing Twitter, Facebook and Google+ as effective Social Media Marketing Tools.

Social media marketing has rapidly become one of the most popular means by which businesses not only market their business but also connect with both current as well as potential customers in an effective way, thus, increasing profits.

Social media marketing is the act of using social media, especially social networking sites to market a company or business. It is not uncommon these days for every company and brand to own a social networking site profile. Some of the most common ones include Facebook, Twitter and Google+. Listed below are ways in which these three major websites can help your company grow and well as ensure maximum visibility. Continue reading

Retail ShoppingOwners of small shop in Brisbane (Australia) came up with an effective way to deal with those who come to him only to get acquainted with the product and then buy it online.

Today, many visitors exploring cheap goods on the shelves only to buy it later at a lower price in the online store or at one of the big supermarket chains.

Australian businessmen decided urgent problem by charging a small fee for entrance to the store. After paying $ 5 entrance fee, customers can freely explore assortment on the shelves. In the case of purchase money taken “per view”, returned to the client.

It can be assumed that the sale of “tickets” can have a negative impact on the reputation of the store and reduce the inflow of visitors. However, the traders themselves, reshivshiesya this step has not yet been found to have major negative impacts. According to the owner of the store, most of the “real” buyers are forced to this measure with understanding and approval. Continue reading

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