google financeHow can market researchers harness big data without falling into privacy traps.

Big data is one of the latest tech buzz phrases, and hardly a day passes when you don’t see big data mentioned on your social media stream. The phrase describes the vast amount of information that’s being generated on planet Earth every day; it’s enough to make your eyes water.

This volume of data presents an interesting and attractive prospect for the professional market researcher. In our ongoing quest for data, surely we can re-use big data in small market research projects to economise and get a bigger picture? Continue reading