Tag Archive: big data


big data storageIn today’s world, business cannot survive without information. They cannot make do without the latest of technology.

Data technology is catching on pretty fast. This is because of the discovery that with plenty of data, businesses are able to make better decisions.

The main challenges that businesses have when it comes to data related issues include: storage, management, integration and analysis. However, there is some amazing technology to sort out these issues. As a business owner, there is no reason why you should lack a proper data administration system in place. Continue reading

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google financeHow can market researchers harness big data without falling into privacy traps.

Big data is one of the latest tech buzz phrases, and hardly a day passes when you don’t see big data mentioned on your social media stream. The phrase describes the vast amount of information that’s being generated on planet Earth every day; it’s enough to make your eyes water.

This volume of data presents an interesting and attractive prospect for the professional market researcher. In our ongoing quest for data, surely we can re-use big data in small market research projects to economise and get a bigger picture? Continue reading

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