Tag Archive: advertising

Commercial digital signage

Is there any doubt that digital signage is going to change advertising in the next 10 years?

Commercial digital signage is already responsible for an estimated $2.7 billion in advertising revenue through 2013, and the sky is the limit when it comes to future profits. Businesses of all stripes can benefit from digital innovation. Whether you own a restaurant, a movie theater, a junkyard, or a medical clinic, a well-designed digital sign can change the way customers and investors see your company. Continue reading

Facebook Advertising

Facebook has become a global social networking phenomenon. In this post, we look at how you can use Facebook for your advertising requirements.

Why is Facebook so popular?

It is no secret that Facebook is the most popular social networking sites available today. The reasons for the popularity of Facebook are attributed to many things. It is a great way for families that are living all over the world to interact and keep in touch while sharing things that is happening in their life through pictures. Facebook is a great way to keep in touch with your friends and classmates who are bound to be scattered all over the world. It is a tool that connects peoples from all over the world and a place where you can share things you like and your views on various subjects and topics.

Advertising using Facebook

  • Any popular medium is a great platform for advertising and that is why the marriage between Facebook and advertising has been such a huge success.
  • The member base of Facebook is huge with over one billion active users and the number is growing by the day. Continue reading

Washington Post websiteOne of the largest U.S. newspaper Washington Post plans to make a paid version of its online version.

Works on a subscription model to be introduced later this year, and it will be done in the same way as in the case of The New York Times and The Wall Street Journal, when much of the content will be available only for the money and some items – for free.
According to the publication of the plan now under consideration, the paper will offer readers 20 free articles a month, and for all the others have to pay, in addition to the free edition subscribers remain with the paper version of the newspaper. Prices for subscription edition has not yet identified.

Analysts do not have a clear approach to the introduction of paid versions of newspaper websites. Obviously, on the one hand, such steps are intended to compensate for the decline in advertising sales and a drop in sales of printed editions. The largest U.S. publication The New York Times two years ago introduced a toll system and since then readers of the base toll reached 640,000 customers and is now publishing gets more revenue from subscriptions than from advertising. Continue reading

Twitter today announced the launch of several new tools that give advertisers new ways to manage their advertising messages in the network, so that they better match user searches. In a blog post the company said that with the new solution, advertisers can accurately establish, what keywords will trigger their ads, be different key combinations or basic matches for advertising. The company said that the new tools make advertising more targeted Twitter and convenient.

At the same time, the companies say they do not restrict the display of advertising in user records. So if a user writes negatively about a brand, the brand’s advertising can still be plotted in the page. Continue reading

Online ShoppingResidents of the UK for the third year in a row are the most active buyers in the world via the Internet, according to regulator Ofcom, who examined the 17 countries with the most developed online market.

According to the regulator, the buyers from the UK spend on online purchases on average 1083 pounds ($ 1743) per year, and the second place ranking went to Australia, where the people spend on online shopping on average 842 pounds a year.

Ofcom noted that the increasing popularity of online shopping in the UK due to the high demand for smart phones and related accessories. However, about 16% of Internet traffic is necessary on mobile phones, this indicator Kingdom also avoids other European countries.

In addition, according to the study, the British were among the most active users of other digital devaysa, such as a camcorder or video. Thus, 15% of UK households have a TV connected to the Internet, while in the U.S. the figure is 10%.

In Ofcom also calculated the average cost of a typical set of communications services, which includes fixed and mobile telephony, networking and TV. In Britain, the average price of this set amounted to 146 pounds, 32 pounds less than in France, the 101 – than in Italy and 168 pounds cheaper than in the U.S.. Continue reading

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