Digital SignageWhether you are a consultant, architect, or property developer, there is a high likelihood that you have heard about or seen other properties using digital signage.

Digital signage is defined as “…a sub-segment of signage. Digital signs use technologies such as LCD, LED and projection to display content such as digital images, video, streaming media, and information.”

In other words, it comprises any size of screen displaying content.

Not too long ago, digital signage was costly and complex which made it challenging for most businesses to utilize. That is no longer the case, so there has never been a better time to begin incorporating digital signage into your business.

If you are looking to get a step up over your competition, or simply want to ensure that your designs are on the cutting-edge of technology (smart move), read on for four reasons digital signage is the way of the future.

1. Digital signage is entirely customizable.

At its very core, digital signage is one of the most customizable methods of advertising. Anyone who chooses to incorporate it into their marketing strategy will quickly see that what can be displayed is limitless. From eye-catching displays to social media feeds, localized advertisements to photographs, of-the-moment updates to blog posts, the sky’s the limit, and the displays can be customized to suit the exact needs of a property or business.

For example, as an architect, you could curate a display of photographs that show your completed projects. In a property development, you could have a daily feed of news and events that are related to residents.

The best part is that it is prompt and straightforward to refresh the content at any time and, in most cases, it can be managed remotely. This is essential for companies who are committed to displaying a strong brand and message.

2. Digital signage enables businesses to communicate directly with customers.

In 2019, customers expect personalized communication from companies that they purchase from, and there is no better way to show them you understand this than by using digital signage. In fact, digital signage goes a few steps further and allows you to immerse customers in your brand or company.

By including digital signage in your firm’s physical space, you are improving consumer experience and enhancing the space’s atmosphere. Creating a lively in-store atmosphere has a significant impact on customers purchasing decisions.

Additionally, you can have specific screens set up that encourage customers to be part of the conversation. One of the best ways to do this is through the presence of a social media wall which presents real-time social media posts that tag your company. Not only is it a fun entertainment medium for potential customers who are inside the space, but it is a way to boost your presence on social media platforms.

3. Digital signage helps to increase awareness and encourage sales.

Due to its ability to include consumers in the conversation, digital signage is a surefire way to increase awareness and encourage sales. By working with a top digital signage company in Dubai, you will have an impressive communication vehicle in your store, showroom, or office that will not only wow customers, but will also show them that you are a forward-thinking business.

By utilizing this technology, you are impacting customer behavior by designing and innovatively revealing your products or services, which will sequentially push sales and increase profit margins.

4. Digital signage is cost-effective.

One of the main reasons that digital signage is going to continue growing over the next few years is because it is so cost-effective — for everyone involved. Dissimilar to traditional points of sale, you don’t need to pay for expensive printing, delivery or installation. After the initial set-up of the screens, you merely need your creativity to guide you in conceptualizing dynamic content.

More than just that, curating the right hotel signage design or having digital signage in your showroom, store, or office gives you the option of generating supplementary funds through third party advertisers.

Does your firm utilize digital signage?

If so, what benefits have you started to see? Where do you think the technology is going to continue to go? If not, what is holding you back? Let us know your experiences and thoughts in the comments below!


Article WritingZak Zakaria is a Waymaker at dezigntechnic in Dubai who also previously worked as the company’s Graphic Designer and Art Director. Zak is a creative with work experience in multiple multinational agencies such as JWT and Saatchi & Saatchi. Signage design is a family business, making Zak’s personal experience with signage his longest professional commitment.