These days the Internet has become a pretty competitive place.
Especially now, the word is out that social media networks are a great way for businesses to promote their content and newsfeeds are flooded with articles, blogs and photos that no one really wants to read.
So what on earth are internet marketers and website developers supposed to do to get people’s attention? Well, in fact getting more web traffic is not an absolutely hopeless endeavor. Here are the top seven things you can do to inspire web users to click over to your website.
1. Craft Strong Headlines
The attention span of the average Internet user is quite short. Take note of that fact and ensure that all of your headlines are to the point and wonderfully catchy. The more interesting the headline, the more sharable your content will be and the greater the number of views your website will get.
2. Generate Effective and Useful Content
So, this may not be the easy fix you were looking for, but it is incredibly important when it comes to online marketing. Content is key, and the more genuine and useful the content, the more effective it will be. When generating content, make sure it is relevant to your target audience and unique among your competitors.
3. Utilize Links
Whenever you’re writing content for your website, try to link as much as possible. If you happen to mention an older post, link it. If you talk about a product, tutorial or some other kind of feature on your website–again, go ahead and link it! This kind of link building is great for SEO and will be engaging for users.
4. Be Specific
Creating niche specific content will be easier if your website itself is also niche specific. By choosing a narrow field of expertise you will be able to better focus your website and create genuine content that is attractive to customers. It can’t be said enough, the more unique your content the more effective it will be in getting more visitors to your website.
5. Aim to Share
Whenever you are creating content, think to yourself how shareable the text, photo or website page really is. If you are able to create something with mass appeal, then it will be more likely that users will share your content via social media, thus increasing your web traffic. Remember, shareable content always has a catchy headline, and usually some visual component to it as well.
6. Become a Contributor
If you can manage it, it is definitely worth it to become a guest contributor with popular websites and blogs. By writing posts related to your field you will be able to drive traffic to your own website (hint: don’t forget about links!) and simultaneously establish yourself as a knowledgeable author in your business sphere. Again, it comes down to content. If you write engaging and useful content, then websites will be eager to share it with your target audience and thus increase traffic to your own web pages.
7. Use YouTube
You may not expect it to be, yet the fact is that YouTube brings the most engaged traffic to websites out of all other social media networks. Enhance your content with video content that can be shared via YouTube and other social media channels. Whether it’s a helpful tutorial or an about video, you’ll be surprised by the wonders that video marketing can work!
I’m a content writer at Inexxus Canada who specializes in tech writing as well as content marketing. I live in Montreal and my hobbies include reading Russian novels and taking long walks with my golden retriever, Tolstoy.