Domain NameFinding the best domain name is something like choosing the name of a band.

It is incredibly difficult because you have to pick something that makes sense, something that you like right now and something that you will still like in the future.

There are plenty of stories about bands who work for a long time to settle on a name when they are just starting out and then all of the band members end up hating the name in ten years. By then, it is far too late to change it. The same is true with a URL. If your site becomes popular, you cannot make any changes in the future.

“Domain names are formed by the rules and procedures of the Domain Name System (DNS). Any name registered in the DNS is a domain name.” – From Wikipedia, the free encyclopedia

To start, you have to understand that anything too obvious may not be available anyway. If you want to start a site to sell computers, you cannot get anything like _www.computers.com. These sorts of URLs may have been available years ago, but the popular names are now usually taken, either by other people who are doing the same thing that you want to do or by brokers who buy the names and then resell them based on the demand for them. You have to change things up a bit to get a name that is available for sale for a standard price.

One thing that you can do is to forget about picking a name that you think is “cool” and to go with something that makes sense from an SEO perspective. What are the main keywords in your niche? You can combine some of these keywords together so that your domain name itself helps you rank higher for search engines. If you are selling computers, like the example above, you might choose something like “computer sales” and then add in a geographical modifier. So you could end up with _www.computersalesspringfield.com if you live in a town called Springfield. This is just an example, but this tactic can be used in any location and any industry.

Doing this also moves you away from the names that are already claimed because it makes it so much more specific. The odds that someone will have purchased it are much smaller. Even if they were going to buy up URLs that had to do with computer sales, what are the odds that they will also pick the URL that relates to your city? This makes it easier to register with the URL that you want.

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