web designChoosing a top web designer can be overwhelming considering the high number of web design companies.

Many times, clients fall into the hands of unprofessional web designers, and they get disappointed because they end up paying for substandard services. But even more serious is the fact that their business reputations suffer irreparable damage.

In this article, we tell you things that are likely to go wrong during the selection process as well as how you can steer clear of them. Remember that choosing a wrong designer can have serious consequences on your business.

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Mistake #1: Paying Too Little

Do not fall for deal that you find online that enables you to build your website cheaply. There have been stories of clients who have paid a web developer to design their websites for them only to never hear from them again. The web developers suddenly become unreachable or talk to their clients through their reps but not directly. Clients are left without usernames and passwords. In short, a cheap website design is just cheap.

Remember that your website will act as your 24/7 storefront. It is supposed to generate money for you. This is why you should not be too stingy on its design and development. If you choose to represent your business by second rate websites, be sure that you will be the biggest loser here. Rather than save a few dollars now, think of long term impacts.

Mistake #2: Selecting a designer who suggests that you use frames

Search engines no longer complement websites. In fact, using frames does hinder the ability of search engines to access your site. For a website to have a higher ranking with search engines, search engine optimization is very important. This means that search engines ought to crawl the website much often. Therefore, websites that use frames won’t form the best material for SEO.

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Mistake#3: Picking a web design company that uses templates for websites

Although great templates do exist, there is a problem when it comes to their consistency and branding. It is possible to buy a nice template for less than $100 on the internet. It is possible to save some money especially if you can build your own website according to the template. However, this saved cash will be invested in correcting the lack of consistency that may be associated with your website. In most cases, these templates will be built using flash headers. Search engines are likely to penalize your website because of using flash and with a template rather than constructing the website from scratch.

Mistake#5: Working with a part time web designer

This is a costly mistake that you must avoid at all costs. It is not to say that they are less qualified or incompetent, but the problem is that these people rarely find time to work properly on your website especially if you have a deadline to beat. Most of these guys are employed elsewhere, where they spend at least 40 hours every week. This means that they will work on your website at night or during weekends. Also, they are not likely to give your work the very best because they are tired working at night. They may not deliver on the deadline, something that may cause your business some losses.

Mistake#6: Choosing a web developer who encourages using lots of flash

There is no doubt that flash is visually stimulating but the problem is that for you to continue using flash on your site, you will need a big budget. Flash sites are not easily readable by search engine robots. This is bad news especially if you want your website to rank higher in the search engines. The search engine robots are only able to read websites whose titles are in the form of html texts.

Mistake#7: Not checking qualification and experience

Just because your friend referred you to a designer does not mean that you should trust them fully without conducting some background checks. As mentioned above, your website is the face of your company. If it is done shoddily, it will seriously affect the performance of your business. Check at their website and web design offers even if they are well known to your friend. It could be that there is a reason your friend liked the developer, which may not have anything to do with competency.


There are common mistakes that almost any client makes. If you know the mistakes beforehand, you can very well avoid them. These mistakes can be costly, and even undoing them might not save the reputation of your business.

Article WritingAbout the Author:

This post is written by Larry Smith, the Director of Marketing at Cloud SEO, who is an expert in Online Advertising and SEO and a specialist in the management of Google AdWords Advertising Campaigns.