Small Business WebsitesThe site shows that between 2012 and 2013, Chicago has 48% of the traffic for restaurant searches wrapped up in mobile devices.

IT can be a dilemma when it comes to deciding how much mobile accessibility to add to your website. This is especially the case for older people who are used to more traditional ways of accessing the Internet.

The whole smart phone craze might seem like a fad to sum. And certainly, there are a lot of fads within the mobile world. But when it comes to small business owners, especially restaurants, the writing is on the wall concerning whether mobile is a good idea or not in the coming year.

A Rising Trend

The Internet certainly moves fast, so it can be easy to lose track of emerging trends. But in case you’ve blinked to many times in the past few years, the facts are in and mobile devices are now responsible for almost half of all traffic when it comes to restaurants.  In fact, according to some sources, the average percentage of traffic on restaurant websites has gone from three percent to 43 percent in just four years. If you add it up for just weekends, the statistic is right next to half. The site shows that between 2012 and 2013, Chicago has 48% of the traffic for restaurant searches wrapped up in mobile devices. Cities like NYC and LA are just behind this, with Boston at 43%, all the way down to Grand Rapids which is at 27%. But overall, the trend is on the rise.

Skipping Desktop

As a result, this year could be an excellent year for new small businesses to forgo the desktop version of websites altogether if they are just starting out and want to establish a presence. The truth is that a rising majority of people will take out their phone when they’re looking for a restaurant to visit instead of firing up their desktop computer. This is because the idea is that mobile phones are much easier to use in terms of finding restaurants since this is something that’s dependent on your particular location. You don’t much care about the best food in the country when you just want to go to a restaurant that’s best for you nearby. So typing “best food” into Google won’t give you results you want. But, alternatively, having access to a mobile device that can search based on your location is a hundred times easier.

Restaurant Creators

This is also the case due to the fact that it’s much easier to use phones on the go. If you’re already out and about, then you aren’t going to want to go through the hassle of using a big bulky computer, even a laptop. You’re going to want to get some quick information directly to where you are now, and then get directions into Google Maps so you can go directly there.  It just makes a lot more sense to do it this way. The trend will also mean that restaurant owners are likely to follow suit and create sites with a mobile bent.  This means that owners that don’t do this will run the risk of getting left behind. In fact, many younger people these days are being brought up with smart phones and not as much desktop computers. They are literally growing up with it, so it makes sense to think that the trend will just continue on and on into the future.

Overall, learning to create your own website, especially one that has a mobile bent is absolutely critical when it comes to managing a local business online like a restaurant or anything related.

Article WritingGuest author Marianne Ross is an online marketing enthusiast who spends most of her time online and loves to share her thoughts and articles on various channels in topics related to business, social media, marketing and SEO. If you have any question to ask from her, feel free to leave a comment below.