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If you’re not used to adding multimedia to a website, you may not truly know where to begin. Contrary to what you may think, there is more to adding multimedia to a website than simply adding a few images.

Multimedia refers to many different tactics, including videos, audio, mobile and much more. If you truly want to create a website with impact, you need to use multimedia in the following three ways.

1. Add podcasts to your website.

Audio files can be a great way to change up boring old content. Record yourself talking and add a podcast or two to your site to provide your audience with a chance to hear what you have to say instead of read it. Podcasts provide a great way to showcase interviews with other people or to provide highlights from shows or events you’re a part of.

When you record your podcast, make sure that you eliminate as much background noise as possible. The clearer your voice and audio can be, the more attractive it will be to your audience.

2. Add videos to your website.

Videos are another great way to add multimedia to your website. There is so much you can do with videos that can be extremely beneficial to your site. You can create videos that are meant solely for entertaining, or you can create videos that are meant to inform. You can use videos to show tutorials, demonstrations or anything else you want that will resonate with your audience.

You have the option of using video that was created by a professional, or you can use video that you created yourself. Even recording yourself talking in front of your webcam counts as a video, and if you’re providing the right type of information, your audience will certainly enjoy it.

When you add video to your website, though, it’s important that you only add video that is of high quality. Anything less will look cheap and will not be watched by your audience. It’s also important for you to check that your video works on mobile as well as multiple Internet browsers. You should also avoid auto-starting your videos on your site too, as users tend to dislike this function.

3. Add a slideshow to your website.

Do you have a large amount of images to share with your web visitors? If so, creating a slideshow is a great way to showcase these images in an attractive way. You can place this slideshow right on your home page, or you can place it on a specific page that has to do with those images. For example, if you want to show pictures of your products, you can place the slideshow on a products page of your website. If you want to show pictures of your company, you can add a slideshow to the “About Us” page of your website. This is a great way to show a variety of images without taking up too much space on your site.

Adding multimedia to your website can be a great way to add some spice. Take your time to evaluate your website and your goals to determine the best multimedia tactics to implement to your site. Knowing what you want, and what you want your audience to take away from your site, will help you create the best multimedia strategy.

Article WritingCameron Ellis is an internet marketing consultant and freelance writer. Cameron has chosen guest blogging as a means to share his knowledge and help others with online marketing.