Online Holiday Sales

As we all know, the holiday period is not just about enjoying time with friends and family, sharing food and stories, it’s also about shopping of course. This is an article about improving your holiday e-commerce sales.

For both offline and online businesses, the holiday season can be extremely profitable, with almost 40% of all retail sales of the entire year occurring during the holiday season according to the National Retail Federation. This means that if your online store has been underperforming a bit this year, it’s not too late yet to completely turn the year around. In order to fully capitalize on the holiday season shopping frenzy, it’s important to set yourself up for success by employing the right marketing tactics. Below we share five tips that can help you improve your online holiday season sales.

Create a Sense of Urgency

You probably see subject lines like these in your mailbox everyday this time of the year: “20% Discount on all of our Products, Offer Ending Today at 12PM”. When you make a potential customer feel like they need to act now or else they will miss out, they are much more likely to convert. This sales tactic has been proven to work so you should take advantage of it like all of your competitors are likely doing. Regularly send out emails regarding promotions which are ending soon (be careful not to spam TOO much though), display a timer on your website for the sales that you are doing and use social media to broadcast sale deadlines. You don’t even necessarily need to do a sale, just saying that in order to get a product delivered before Christmas the order needs to be made within the next 48 hours can already help convert a higher amount of prospects.

Create Product Bundles

This is a sales tactic that you should probably be using all year round, but if you aren’t selling any discounted product bundles yet, this is the time to start. If you only sell one product, you can partner with a company that makes related products.


Giving coupons to people after they check out will increase the likelihood that they will think of your site when they realize they need to buy some more gifts. You can also give out coupons through email or social media. Make the coupon expire before the end of the year to create urgency.

Make Shipping Free

If you’re not offering free shipping yet, there’s no better time to start. You’ll take a small hit on every product that you sell, but you’ll likely increase your sales more than enough to make up for that. Since so many big online retailers now offer free shipping, people have become very reluctant to pay for shipping.

Get Your Mobile Act Together

An increasingly large amount of people use their smartphones for shopping. Even if they’re just browsing, you need to make sure that your website looks great and is easy to navigate on mobile devices. Make sure that your checkout works flawlessly as well. Time is precious for most people these days so if you offer a suboptimal mobile experience, people will just go to your competitor’s site.

Ready for the holiday shopping season yet? If not, start setting up your online business for holiday success today, you don’t have much time left!

Article WritingAuthor Bio:

Zane Schwarzlose is a writer at The Grass Outlet, a Texas sod ecommerce store. Zane thinks that the holidays are a crazy time for ecommerce stores.