Facebook Advertising

Facebook has become a global social networking phenomenon. In this post, we look at how you can use Facebook for your advertising requirements.

Why is Facebook so popular?

It is no secret that Facebook is the most popular social networking sites available today. The reasons for the popularity of Facebook are attributed to many things. It is a great way for families that are living all over the world to interact and keep in touch while sharing things that is happening in their life through pictures. Facebook is a great way to keep in touch with your friends and classmates who are bound to be scattered all over the world. It is a tool that connects peoples from all over the world and a place where you can share things you like and your views on various subjects and topics.

Advertising using Facebook

  • Any popular medium is a great platform for advertising and that is why the marriage between Facebook and advertising has been such a huge success.
  • The member base of Facebook is huge with over one billion active users and the number is growing by the day.
  • The time spent by an average user on Facebook is as high as six hours a month and these factors are what make Facebook an ideal advertising platform.
  • Facebook was quick to seize this opportunity and introduced paid advertising on its site and now is one of the most sought after advertising platform online.
  • The business of Facebook advertising is so huge that it is a great revenue generator for Facebook from all over the world.
  • The advertisers are also happy as they get as much as five times their investment on average for an Ad on Facebook.

There is no doubt that Facebook and advertising are two fields that were meant to be brought together.

Why Facebook advertising is good for you?

The huge member base of Facebook and the popularity of the social media network is the main reason why advertising in Facebook has been gaining popularity all over the globe. Advertising on Facebook is considered to have good returns on investment and that is just what advertisers are looking for. Another advantage of Facebook advertising is that the Ads displayed on a members page is not at random. It is based on the demographic location of the member, the pages that the member has liked, visited and in general taking into consideration the members interests. So the Ad is member specific and that is the reason for the high returns on investment. The Ads that get displayed are in areas of the members liking and this increases the chances of the Ad getting noticed.

Are Facebook Advertising campaigns successful?

Many Ad campaigns are used in Facebook and advertising companies have special strategies for Facebook advertising. The popularity of Facebook advertising is detrimental to the fact that Facebook and advertising are two fields that benefit each other in many ways. We have seen Facebook being used as a platform for product launch related advertising campaigns and they have been successful. If you have the correct advertising strategy for Facebook, you can be rest assured that your Facebook advertising campaign will not be a failure. For the success of any advertising campaign, careful planning and execution of the strategy is mandatory.

Author BIO: Atanu Shaw is an experienced PPC Services India expert, who has successfully completed numerous Facebook advertising campaigns.

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