Shopping with a mobile device’s cameraIt is everybody’s dream to find what they are looking for without having to spend hours wandering around different shops.

Fortunately, this is now possible with the new Slyce application created by Business Instincts Group, a Canadian app developer. To put it simple, whenever you want to find a certain item you can use Slyce to locate the nearest store where you can buy it – all you need to do is to take a clear photo of the product, and Slyce will browse the database and come up with the nearest location.

Otherwise stating, Slyce allows you to shop with your mobile phone’s camera, and this can turn out to be a win-win: it is very time-effective for customers who want to get the best price-quality relationship for the item, yet at the same time it is beneficial for the retailer as well, who can quickly and efficiently sell products to the target market. Moreover, the Slyce application is very versatile as well, and it can be easily tailored to meet the needs of all businesses, from the small neighborhood stores to the largest corporations.

The Mechanism Of Action – How Does Slyce Work?

This comprehensive application is very easy to use and for every search, it will deliver around 40 different image, from the most relevant results to the least appealing ones. Basically, Slyce will deliver products and information from the brands and retailers that have signed up with this application. For example, if Louis Vuitton signed up for Slyce mobile application and a Slyce user would instantly snap a photo of a LV bag, then she would only receive the Louis Vuitton results in her application.

This app basically delivers targeted results, and unless LV signs up for Slyce, the customer in question would receive a variety of other search results. This aspect is particularly useful for small and medium enterprises that have lower visibility and who want to expand their target market.

Slyce applicationAt the moment, an important number of brands and retails are using a trial version of Slyce, to see whether it truly rises to their expectations. At the moment, this application is available in Android, although an iPhone version is expected to be launched next January. However, it must be said that the application is not free, as Slyce will charge the brand or retailer a certain percentage whenever a customer makes a purchase through this application. Fortunately, the fee is not fixed and it depends on a wealth of factors, such as the price of the product or the size of the retailer.

On the other hand, another aspect that makes Slyce stand out from the rest of the similar software is that this can serve as an affiliate program as well. To put it simple, if a customer takes a snap shot photo of an item she has purchased through Slyce and then provides all the essential details (such as the price, name of the brand, location and such), then she is entitled to a small commission from every transaction made using that image. This is also a win-win: the user gets what she wants in a fast and effortless manner (and gets paid for it as well) while the Slyce app grows in popularity and more feedback is gathered in order to improve the results.

Nonetheless, just like any other mobile application on the market, Slyce can have its downsides as well. For example, the picture of the product needs to be very clear, so that the software can precisely identify the brand – if the user takes an unclear photo, he or she will have to repeat this step. At the same time, it must be said that Slyce works best with flat items rather than prominent items. The accuracy of the results is directly dependent to the number of images that are added to Slyce’s database – the more, the merrier!

Last, but not least, Slyce is very easy to use and entertaining at the same time – if you take an ambiguous photo, such as a picture of a random street in the city center, the application will automatically redirect you to concrete retailers online. This is a fun and entertaining way to keep the customers engaged and to determine them to use Slyce in the long haul!

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