Cloud technology MicrosoftA study conducted at the Microsoft Worldwide Partner Conference in Houston, found that half of the income of partners, profit growth and business related to the “cloud” technology.

According to IDC, there have been significant changes in relation to the innovative approach of software: so many companies now prefer to keep their system resources in the “cloud.” According to Darren Bibby, an analyst with IDC, «the use of cloud technology not only gives such an impressive result, even though it was the reason for the success of many partners of Microsoft. At the moment, the fact remains that companies that do not use the “cloud” is not likely to survive. “

According to IDC: 63% of customers want all of them to cloud solutions provided one provider, 67% of customers expect that the provider will offer them a wide range of cloud solutions, 74% of customers expect that if necessary, the provider will be able to provide a migration back to local resources.

Jon Roskill, vice-president of the Worldwide Partner Group Microsoft, said: “This study confirmed our thoughts that the most successful partners prefer” hybrid »IT-solutions.  Microsoft, in this case, one of the few to offer its customers a combined approach to building IT-infrastructure. Sales cloud, hybrid, and traditional solutions, thus, providing customers with a choice provide a significant competitive advantage. The combined approach better meets the needs of the market, which in turn helps our partners to get more profit. ”

A full report from the conference is available at Microsoft website: