consumer dataThe business newspaper The Financial Times estimated the cost of information about Internet users.

In the publication is called “wholesale” price of the dossier to the reference data of one user – 0.0005 U.S. dollar. In this collection of information includes the name, gender, age and location of the person.

According to the publication, the market value of these files varies depending on the importance of the data collected. For example, for files on more “important” in their own circle of people will have to pay an average of one and a half times more. For data about income and purchase history of human persons concerned are paying twice as much, that is about 0,001 dollars. According to the paper, a complete collection of data about a person can buy no more than for a one dollar.

The Financial Times gives the example of a company openly undertaking these activities. In particular, the combination of the name and email address of a cancer patient or diabetes LeadsPlease.com company sells for 26 cents, and also offers great discounts for “bulk” purchases. According to the company, it receives data directly from users.

In another example, is located in the open-source client list ALC Data, which sells data about users, sorting them according to ability to pay and the quality of credit history. ALC Data services used by companies such as telecom operator Sprint Nextel and the electric company TXU Energy. ALC Data also offers information on women in childbirth, as the company is the official information about the majority of children born in the United States.

His publication of The Financial Times urged readers to pay attention to the gaps in the legislation on personal data. As stressed by the newspaper, often work on the collection and sale of user data is legitimate. In particular, medical information can be disclosed to third parties if they can not establish a person’s identity.

Recently, the U.S. theme of protection of personal data being actively discussed in the community. The reason for this are published in the press, which described what the U.S. intelligence services on some secret court have the right to request any user data from the largest U.S. Internet companies: Microsoft, Yahoo!, Google, Facebook, AOL, Skype and Apple.

Subsequently, the company denied the suspicions of the transfer of data, and some of them promised to make public requests special services they received recently. U.S. intelligence agencies, in turn, claimed that they acted according to the law, since the information was collected only for those users who are not residents of the U.S. and outside the country.

Source: The Financial Times

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