Twitter advertisingThe analyst firm eMarketer predicts that in the future, the advertising revenue on Twitter could exceed $ 1 billion, while this year it will be about 583 million dollars.

In eMarketer said that a few months ago, has already published a forecast on the social network Twitter, but then the company has predicted that in 2014 advertising revenue Twitter will be only $ 800 million. A year earlier, eMarketer also published a report and then to 2014, Twitter was expected advertising revenue of $ 600 million.

According to the authors of the report, the revision to increase advertising revenue Twitter caused the growing activity of the mobile sector. Profit from mobile advertising is growing faster pace. According to this index Twitter ahead of Google and Facebook, which although it is cheaper and offer mobile advertising, it is still lagging behind in terms of relative growth.

This year, about 53% of advertising revenue Twitter will make mobile advertising, while in 2015 this figure will rise to over 60%. By the way, according to the expectations of Twitter, in 2015 advertising revenue microblogging network was 1.33 billion. In the report, eMarketer says that such a high proportion of mobile advertising due to the very nature of the mobile network Twitter. In addition, the platform Twitter earns for extra services such as Promoted Tweets.

Today, 83% of its advertising revenue Twitter gets in the U.S., while the out of state company received in 2012, only $ 100 million. By 2015, 100 million will grow to 319 million.