Retail ShoppingOwners of small shop in Brisbane (Australia) came up with an effective way to deal with those who come to him only to get acquainted with the product and then buy it online.

Today, many visitors exploring cheap goods on the shelves only to buy it later at a lower price in the online store or at one of the big supermarket chains.

Australian businessmen decided urgent problem by charging a small fee for entrance to the store. After paying $ 5 entrance fee, customers can freely explore assortment on the shelves. In the case of purchase money taken “per view”, returned to the client.

It can be assumed that the sale of “tickets” can have a negative impact on the reputation of the store and reduce the inflow of visitors. However, the traders themselves, reshivshiesya this step has not yet been found to have major negative impacts. According to the owner of the store, most of the “real” buyers are forced to this measure with understanding and approval.

Of course, the problem of customers coming into the store to explore, face not only small shops, but also well-known chain store retail sales for which this approach is unacceptable. Representatives of large commercial corporations prefer less risky though, possibly more cost-effective way to combat common.

For example, the corporation Best Buy, one of the largest electronics retailers in the U.S. and Canada, is ready to solve the actual problem with the new policy of “price equalization,” which consists in the following. If the buyer has made a purchase at Best Buy, find a similar product online at a lower price, the seller promises to make up the difference. This offer is available on almost all product categories, including consumer electronics and various accessories (such as chargers for mobile phones). Customer can expect to be paid within 15 days of purchase.

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