Wi-Fi in ParkIn the words of the English poet John Donne, “man – not an island, and he can not live alone.” The same can be said of any home network, it does not belong only to the owner.

Friends and family more often consider it their natural right of personal mobile devices to connect to the Internet through your home router.

Given this trend, operators are beginning to form a “public network Wi-Fi”, allowing the subscriber to safely and easily connect to the service provider network through Wi-Fi access points of other users. Providers can see that the “municipal networks Wi-Fi” there is a consistent demand. Moreover, they believe that this model can be very effective in terms of business. This service allows network operators to quickly scale Wi-Fi, to differentiate their broadband offers to acquire new customers and reduce churn.

However, operators lack information about the behavior of users, and without it is difficult to develop a successful program and a business plan for further investment. In this regard, consulting division Cisco IBSG surveyed 1,060 Canadian users mobile access devices. The results of the study will help operators to better understand the opportunities, develop successful strategies and differentiate their offerings and initiatives for the “utilities Wi-Fi», so as to increase their competitiveness.

For supporters of “public network Wi-Fi” include 40% of mobile devices. These people are more or less regularly, personal mobile devices connect to the Internet through a router installed in the accommodation of their friends. Respondents in this group are working on their mobile devices (usually smart phones) in other people’s homes on average 0.7 hours a day. In general, they are more active than other mobile users: their mobile devices work in two and a half times greater than that of other users. It was found that the amount of home-use of mobile devices is very high in both groups. In all other cases, the users’ utilities Wi-Fi “behave in 2-6 times more active than other subscribers.

Although subscribers of both groups hold about the same number of laptops and e-book users’ utilities Wi-Fi “have much more modern devices of the latest models: they have twice as many smartphone and a half times more tablets than other mobile users . Almost a quarter of active users has its own mobile gaming devices (such devices is only 15 percent of other users). It is obvious that the users’ utility networks Wi-Fi “- the most attractive market segment for broadband and mobile operators. These are young people who have a job and a decent income and willing to pay for mobile services. They are often used publicly available points Wi-Fi.

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