microbloggingDo you want to gain popularity on the Internet and get a large number of followers? Many “experts” are willing to offer their help and promise to quickly bring you to the “top”, but most of them eventually turn ordinary crooks.

Perhaps much more good will a set of practical tips, by a group of American scientists and supported by the results of a large study.

According to researcher CJ Hutto and his colleagues from the Georgia Institute of Technology, the novice user to follow a few simple rules. The key to success is to publish messages with positive information. Future “stars” of social networks are also encouraged to publish more news and allow as little as possible spelling errors.

The study was conducted on the popular service Twitter. Scientists have studied the contents of the posts published 500 home users for the 15-month period. The study analyzed more than 2,800 terms used by the authors to express positive and negative emotions, including the common slang, obscenities, the popular “smiles” and common acronyms such as LOL. Each term has been assigned an individual assessment to help you understand how the use of the word affects the number of regular readers. It was found that the greatest success of the visitors are “post”, charged with positive emotions.

People who use microblogging to describe your own life, do not expect to succeed. “Most of the people in the first place considering Twitter, as a source of fresh and interesting information – says Hutto – My few followers do not care what I ate for breakfast today. But I published news they read with great pleasure. ”

The rapid growth in the number of followers can count users who have an active dialogue with readers (to enter into correspondence, respond to comments and say they are interested in posts). These authors tend to be more popular than single “speakers” who prefer unnumbered statements.

Readability of published reports is also essential. Researchers have developed a special index «Tweet Reading Difficulty Index», which allows messages to assess the availability to the public. It is logical that the authors with a rich vocabulary that prevent grammatical errors and “talking” to the right and understandable language, eventually gather more readers.

A more complete report of the study will be presented at the conference Conference on Human Factors in Computing Systems, to be held in Paris in April.

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