Apple MacBookApple has announced a price reduction on the MacBook Pro series laptops with a display Retina, as well as the older model MacBook Air with a storage capacity of 256 GB.

Falling prices affected MacBook Pro models with a display diagonal of 13 and 15 inches. Since the 13-inch MacBook Pro with the Retina display and SSD-drive capacity of 128 GB will now cost $ 1499. Senior in the line of 13-inch MacBook Pro with an Intel Core i5 2.6 GHz and SSD-drive capacity of 256 GB will now cost $ 1699. For the 13-inch MacBook Pro models price cut of $ 200.

In addition to the price of the company slightly updated lineup. Thus, the basic 15-inch version of the MacBook Pro quad-core Intel Core i7 increased the frequency from 2.3 GHz to 2.4 GHz. The price of this model remains at $ 2,199. 15-inch MacBook Pro in the maximum configuration also received a slight increase in the operating frequency of the quad-core Intel Core i7 – from 2.5 to 2.7 GHz. The rest of the model has not changed, including the price, which remains at $ 2799.

The new price for the 13-inch model MacBook Air with SSD-drive capacity of 256 GB was down $ 100 and now is $ 1,399.

As experts, the decline in Apple’s laptops may be due to a significant drop in sales of the Mac. So, for the IV quarter of 2012, Apple sold 22% fewer computers than in the corresponding quarter of 2011. The day before the announcement of the price drop on laptops MacBook Pro and MacBook Air Apple CEO Tim Cook announced at a press conference Goldman Sachs that his company is willing to settle for lower margins defined their own product lines to create a strategic advantage in certain product niches.

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