Twitter today announced the launch of several new tools that give advertisers new ways to manage their advertising messages in the network, so that they better match user searches. In a blog post the company said that with the new solution, advertisers can accurately establish, what keywords will trigger their ads, be different key combinations or basic matches for advertising. The company said that the new tools make advertising more targeted Twitter and convenient.

At the same time, the companies say they do not restrict the display of advertising in user records. So if a user writes negatively about a brand, the brand’s advertising can still be plotted in the page.

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