Residents of the UK for the third year in a row are the most active buyers in the world via the Internet, according to regulator Ofcom, who examined the 17 countries with the most developed online market.
According to the regulator, the buyers from the UK spend on online purchases on average 1083 pounds ($ 1743) per year, and the second place ranking went to Australia, where the people spend on online shopping on average 842 pounds a year.
Ofcom noted that the increasing popularity of online shopping in the UK due to the high demand for smart phones and related accessories. However, about 16% of Internet traffic is necessary on mobile phones, this indicator Kingdom also avoids other European countries.
In addition, according to the study, the British were among the most active users of other digital devaysa, such as a camcorder or video. Thus, 15% of UK households have a TV connected to the Internet, while in the U.S. the figure is 10%.
In Ofcom also calculated the average cost of a typical set of communications services, which includes fixed and mobile telephony, networking and TV. In Britain, the average price of this set amounted to 146 pounds, 32 pounds less than in France, the 101 – than in Italy and 168 pounds cheaper than in the U.S..
Earlier it was reported that social scientists figured out how Ukrainians give preference to goods on the Internet.