Twitter Facebook Google PlusUsing Twitter, Facebook and Google+ as effective Social Media Marketing Tools.

Social media marketing has rapidly become one of the most popular means by which businesses not only market their business but also connect with both current as well as potential customers in an effective way, thus, increasing profits.

Social media marketing is the act of using social media, especially social networking sites to market a company or business. It is not uncommon these days for every company and brand to own a social networking site profile. Some of the most common ones include Facebook, Twitter and Google+. Listed below are ways in which these three major websites can help your company grow and well as ensure maximum visibility.

Twitter for Business

Twitter, has for a while now, been the most popular social networking site and is the “go to” site for all people who want to see what’s trending and new in the world. It is essentially a micro blogging site where people post their views and opinions about various stuff, all packed into 140 characters. People can also “follow” their favorite stars and celebrities, see what’s happening in their lives as well as comment on their posts and photos.

The biggest advantage of Twitter is that it builds brand awareness by providing maximum visibility. Businesses can share blogs, news updates, offers and much more information about their company on Twitter. Followers and other people who come across your business updates may re-tweet your posts which ensure more people become aware of your company and the services you have to offer. It is essential, however, that you too re-tweet posts from other similar businesses so that they can return the favor later. Moreover, re-tweeted someone else’s tweets can help you build more connections.

Facebook for Business

Recent statistics show that 80 percent of all people and 78 percent of all businesses have a Facebook account and most of these users are active. This means they are constantly checking their accounts for new updates and recent posts. Having a Facebook account allows you to reveal information about your business in a more “trending” manner. In your business Facebook account, you can have information about your company, contact details, location as well as services you provide. You can also post updates, current events, news and offers your business is offering on your profile page. Potential customers would “LIKE” your page, which means they are indirectly subscribing to your company and want to get regular updates about it.

Facebook, like Twitter, promotes brand awareness and keeps people up to date about what’s happening in your business. An essential thing to keep in mind, though while using Facebook, is that you need to constantly post content so that you regularly appear on users’ news feeds. If not, there is a possibility of people forgetting about your business. The biggest advantage of having a Facebook profile is the level of engagement users are exposed to. People regularly like, share and comment on each other’s posts which keep such content trending and reappear on news feeds. Facebook is very effective for providing customer service as well as receiving feedback from users. This feedback can be used in a positive manner to ensure growth of your company.

Google+ for Business

Google+ is the latest social media marketing tool. Launched in 2011, this semi social networking site began growing in popularity since end 2012. Google, as we all know is the largest and most popular search engine and hence Google+ comes with some added benefits. The site works in a similar manner to Twitter and Facebook, only Friend groups are replaced by circles. A good advantage is that these circles can be categorized into many sub circles like personal, professional, potential customers and current customers. You can then customize who you want your content to be visible to.

One of the greatest advantages of using Google+ to see your business grow is the special search engine benefit it comes with. Google has now introduced Search Plus Your World. This tool prioritizes posted and shared on Google+ according to what a user is looking for. The benefit of this tool is that you can rest assured that your content is reaching its targeted audience effectively.

Having a social networking site profile has become of utmost importance to all businesses, especially customer-oriented ones. It’s an additional way of building a deeper connection with your customers as well as keeping them informed about what your company has to offer.

How Small Businesses are Using Social Media: Top Trends for 2013

About these ads